We live in a world aware that the planet is our home, a treasure to be preserved for the future of generations to come. We are a society that increasingly speaks the ‘green’ language and pays attention to sustainability, recycling, upcycling and ethics in every aspect of our lives. With this in mind, we have chosen to implement a project this year on the creative reuse of our products.
REUSE ME CREATIVELY a calendar that illustrates how to give a second life to our products in an artistic way, 12 products that come alive in renewed uses with a new aesthetic value. An artistic key developed in collaboration with Ale Giorgini, Italian illustrator and designer, active on the international scene. Original illustrations that are meant to be an inspiration for each of us, with small gestures and creativity we can turn small things into big ideas.
Da sempre attenti al mondo dell’arte e ai linguaggi visivi abbiamo scelto per questo progetto le iconiche illustrazioni di Ale Giorgini. Geometrie di linee che creano incastri di vita reale. Uno stile che colpisce per l’essenzialità e per l’efficacia comunicativa. Always attentive to the world of art and visual languages, we chose for this project the iconic illustrations of Ale Giorgini. Geometries of lines that create real-life juxtapositions. A style that strikes for its essentiality and communicative effectiveness.
A narrative of everyday life in 12 scenes, our bags as protagonists. Each month tells the story of the reuse of a different bag in terms of shape, capacity and design, giving space for the spectator’s creativity to play at finding other uses.
